Editor In Chief

TV Ad Spend Statistics (2026)

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TV advertising is shifting toward streaming and connected TV, but overall TV ad revenue remains sizable in many markets. Below are recent global, UK, and US benchmarks you can cite. Key TV Ad Spend Statistics Global TV Ad Revenue (Total vs. Linear vs. Streaming) These figures show how growth in streaming ad revenue is offsetting … Read more

Streaming Statistics (2026): Viewership, Subscribers, and Market Growth

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Streaming keeps expanding across TV and music, with record shares of viewing, hundreds of millions of subscribers on major platforms, and continued market growth projections. Key Streaming Statistics Streaming Share of U.S. TV Viewing (December 2025) Nielsen The Gauge (Dec 2025) reported streaming at 47.5% of TV viewing; broadcast was 21.4% and cable was 20.2%. … Read more

Smart TV Statistics (2026): Market, Adoption, and Viewing Trends

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Smart TVs now sit at the center of streaming, advertising, and home entertainment. Below are key smart TV stats on ownership, viewing behavior, shipments, and platform share. Key Smart TV Statistics Smart TV Ownership vs. Streaming Device Ownership (US) Parks Associates data shows smart TVs are more common than standalone streaming media players in US … Read more

TV Market Statistics (2026): Size, Shipments, and Display Tech Trends

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These TV market statistics summarize major market signals—overall revenue outlook, recent shipment movement, and how premium display technologies like OLED are shaping competition. Key TV market statistics (latest available) Global TV market size outlook Across common industry forecasts, TV revenue growth is generally expected to be steady rather than explosive, with a continued tilt toward … Read more