Hulu is one of the largest U.S.-focused streaming services, and Disney’s reporting gives a clear view of its subscriber mix, monetization (ARPU), and how it stacks up against other streamers.
hulu statistics
Below are the latest widely-cited Hulu stats and pricing benchmarks.
Key Hulu Statistics
64.1 million total Hulu paid subscribers (SVOD-only + Live TV + SVOD) as of Sept. 27, 2025.
59.7 million Hulu SVOD-only paid subscribers as of Sept. 27, 2025.
4.4 million Hulu Live TV + SVOD paid subscribers as of Sept. 27, 2025.
$12.20 Hulu SVOD-only average monthly revenue per paid subscriber (ARPU) in Disney’s fiscal Q4 2025.
$100.02 Hulu Live TV + SVOD ARPU in Disney’s fiscal Q4 2025.
$11.99/month Hulu (With Ads) standalone plan; $18.99/month Hulu (No Ads).
$89.99/month Hulu + Live TV bundle (with ads) and $99.99/month Hulu (No Ads) + Live TV bundle (plan naming varies by page).
11% Hulu share of U.S. SVOD “engagement” in JustWatch’s Jan–Sep 2025 market-share snapshot (methodology is engagement-based, not subscriber counts).
For context, streaming reached 47.5% of total U.S. TV viewing in December 2025 (Nielsen “The Gauge”).
Hulu Subscribers (Latest Disclosed Breakout)
Disney’s fiscal Q4 2025 release (quarter ended Sept. 27, 2025) reported Hulu paid subscribers by product. This is one of the last quarters where Hulu subscriber counts were broken out in detail.
Hulu Paid Subscribers by Plan (Millions)
Label
Bar
Value
SVOD Only
59.7M
Live TV + SVOD
4.4M
Total Hulu
64.1M
Max = 64.1M. Widths: SVOD Only 93.14%, Live TV + SVOD 6.86%, Total Hulu 100.00%.
Hulu ARPU (Average Monthly Revenue Per Paid Subscriber)
Disney reports Hulu ARPU for SVOD-only and for the Live TV bundle. Live TV ARPU is much higher because it reflects a pay-TV style package with add-on services and different ad dynamics.
Hulu ARPU by Product (USD per Month)
Label
Bar
Value
SVOD Only
$12.20
Live TV + SVOD
$100.02
Max = $100.02. Widths: SVOD Only 12.20%, Live TV + SVOD 100.00%.
Hulu Pricing in 2026 (Standalone + Live TV)
Hulu’s public pricing varies by plan and bundle. The figures below are the most prominent monthly prices shown on Hulu’s plan pages (and may change over time).
Hulu Monthly Price Points (USD)
Label
Bar
Value
Hulu (With Ads)
$11.99
Hulu (No Ads)
$18.99
Hulu + Live TV (Bundle)
$89.99
Hulu (No Ads) + Live TV
$99.99
Max = $99.99. Widths: Hulu (With Ads) 11.99%, Hulu (No Ads) 18.99%, Hulu + Live TV (Bundle) 90.00%, Hulu (No Ads) + Live TV 100.00%.
Annual option: Hulu also advertises an annual plan for the ad-supported tier at $119.99/year.
Hulu’s U.S. Streaming Market Position
One commonly cited “market share” benchmark comes from JustWatch, which measures platform share using user engagement on its streaming guide (not actual subscriber totals). In JustWatch’s Jan–Sep 2025 U.S. snapshot, Hulu is mid-pack behind Prime Video and Netflix.
U.S. SVOD Market Share (JustWatch Engagement, Jan–Sep 2025)
Label
Bar
Value
Prime Video
21%
Netflix
20%
Disney+
13%
HBO Max
13%
Hulu
11%
Apple TV+
8%
Max = 21%. Widths: Prime Video 100.00%, Netflix 95.24%, Disney+ 61.90%, HBO Max 61.90%, Hulu 52.38%, Apple TV+ 38.10%.
Disney Streaming Profitability Context (Includes Hulu SVOD)
Disney’s fiscal Q1 2026 earnings release provides “Entertainment SVOD” detail (which includes Disney+ and Hulu SVOD, excluding Hulu Live TV/vMVPD). It breaks out subscription fees vs. advertising/other revenue and reports SVOD operating income.
Entertainment SVOD Revenue Mix (USD Millions, Q1 FY2026)
Label
Bar
Value
Subscription fees
4,424
Advertising & other
922
Total Entertainment SVOD revenue
5,346
Max = 5,346. Widths: Subscription fees 82.75%, Advertising & other 17.25%, Total Entertainment SVOD revenue 100.00%.
Notes on Interpretation
Subscriber counts: Hulu totals can be influenced by bundle accounting and distribution/wholesale arrangements, depending on the period and deal structure.
ARPU: Disney’s ARPU is a blended monthly metric and can move with pricing, discounting, advertising mix, and wholesale subscriber mix.
Market share: JustWatch share reflects engagement on a discovery platform, not total subscriber counts or viewing minutes.
Sources
The Walt Disney Company fiscal 2025 Q4 earnings release (includes Hulu subs + ARPU): https://thewaltdisneycompany.com/press-releases/the-walt-disney-company-reports-fourth-quarter-and-full-year-earnings-for-fiscal-2025/
