Roku remains one of the biggest TV-streaming platforms, with its operating system built into smart TVs and an advertising-led Platform business that drives most of its revenue.
roku statistics
Here are the most useful Roku stats on reach, engagement, and financial performance.
Roku key statistics
89.8 million Streaming Households at the end of 2024; Roku said it surpassed 90 million in early January 2025.
$4.1 billion total net revenue in 2024.
$3.5 billion Platform revenue in 2024 (Roku’s advertising + streaming-services distribution segment).
$1.8 billion gross profit in 2024.
127.1 billion Streaming Hours in 2024.
$41.49 ARPU (trailing 12-month basis) reported for 2024 (Roku stopped quarterly ARPU reporting starting in 2025).
Q3 2025: total net revenue $1.211B, Platform revenue $1.065B, Streaming Hours 36.5B.
Q3 2025: income from operations $9.5M (positive), net income $24.8M, Adjusted EBITDA $116.9M.
Q2 2025: cash, cash equivalents, and short-term investments of $2.3B (as of June 30, 2025).
The Roku Channel reached U.S. households with approximately 145 million people in Q4 2024.
The Roku Channel accounted for 6.2% of all U.S. TV streaming time in September 2025 (per Roku citing Nielsen’s “The Gauge”).
In a 2025 U.S. consumer survey, 59% of monthly streaming households reported using Roku (vs. 49% for Samsung’s OS).
Roku TV OS accounted for nearly 40% of U.S. TV unit sales (reported in 2025 coverage of Roku’s results).
Revenue and profitability snapshots (2025)
Roku reports revenue across two segments: Platform (ads and streaming-services distribution) and Devices (players, Roku-branded TVs, licensing). In recent quarters, Platform has been the growth engine, while Devices can fluctuate with retail pricing and seasonal promotions.
Roku’s ad business is tightly linked to engagement and discoverability across its Home Screen and platform features. The Roku Channel (its owned-and-operated free streaming destination) has become a major engagement driver.
In Q4 2024, The Roku Channel reached U.S. households with approximately 145 million people.
In Q3 2025, Roku said The Roku Channel accounted for 6.2% of all U.S. TV streaming time in September and described it as the most-viewed FAST service in the U.S.
Roku reported that The Roku Channel remained the #2 app by engagement on its platform in the U.S. in multiple 2025 quarters.
Roku has emphasized growing programmatic demand and measurement integrations, plus expanding Roku-billed subscriptions, as key monetization levers.
Market share and adoption
Roku announced it surpassed 90 million streaming households in early January 2025.
In a 2025 Connected Home survey, 59% of monthly streaming households reported using Roku (highest among streaming operating systems measured).
2025 reporting on Roku’s results stated Roku TV OS represented nearly 40% of U.S. TV unit sales.
Reporting changes: what to watch now
Starting in 2025, Roku stopped reporting quarterly Streaming Households and ARPU. Instead, Roku emphasized a smaller set of operating metrics that it believes better reflect the business model over time.
Streaming Hours (engagement)
Platform revenue (monetization)
Adjusted EBITDA and Free Cash Flow (profitability and cash generation)
Sources
Roku shareholder letters: Q4 & Full Year 2024; Q1 2025; Q2 2025; Q3 2025
Roku newsroom announcements and investor relations releases
Reuters coverage of Roku quarterly results (2025)
Hub Entertainment Research Connected Home survey coverage (2025)
